Miley Makes Us “Jaded” By Offering Tired Visuals Amounting To a Dolce Glow Ad That Kind of Rips Off Britney’s “My Prerogative”

Giving us the third visual in five months from her Endless Summer Vacation era, Miley Cyrus’ “Jaded” video is not all that much different from “Flowers.” But, to the latter’s credit, it was at least far more dynamic (and so was the “River” video, for that matter—even if another instance of being overly derivative). Directed, once again, by Jacob Bixenman (though it’s hard to view “Jaded” as being very “directed”), the scene opens on a shot of Cyrus’ hands placed daintily on her white bedsheets (to accent her bronze skin tone, duh) as the opening guitar notes segue into her lamenting verse, “I don’t wanna call and talk too long/I know it was wrong, but never said I was sorry/Now I’ve had time to think it over/We’re much older and the bone’s too big to bury.” Obviously another song that addresses her complicated on-again, off-again relationship with Liam Hemsworth (culminating in un peu de divorce), Cyrus mimics the same sentiment from 2019’s “Slide Away” (“Move on, we’re not seventeen/I’m not who I used to be/You say that everything changed/You’re right, we’re grown now”) about being “too old” to deal with this shit anymore.

What she’s never “too old” for, however, is imitating Britney Spears, which a lot of this video’s bed romping does. Spears, of course, learned most of her bed romping tricks from Madonna, who launched herself to mainstream fame by posing on one in bridal wear for the album cover of Like A Virgin. Thenceforward, audiences saw many other occasions when she was wont to loll around in a boudoir setting (e.g., her Blond Ambition performance of “Like A Virgin,” the “Justify My Love” video, the “Take A Bow” video and, more recently, her smattering of Instagram photo sessions featuring her “at home” bedroom stylings). And actually, about four years after the release of the Jake Nava-directed “My Prerogative,” a Rolling Stone article even called out the bed writhing similarities to Madonna’s during her “Like A Virgin” phase. Perhaps Miley could recognize Spears was paying tribute to M’s vibe as much as Britney’s, thus appearing in a jeweled cone bra number at one point in the “Jaded” video.

However, before that moment, Cyrus is content to one-up Madonna and Spears’ provocateur levels by appearing topless in jeans (as opposed to topless in a blazer à la the “Flowers” video) as she does her rolling around. This transitions into her wearing a high-cut metallic gold one-piece bathing suit that manages to come across more obscenely than any two-piece ever could. In matching gold heels, Cyrus then serves “Hung Up” video vibes with her “practicing in the studio” aura, as complemented by a wood floor and wood-paneled wall backdrop. Bixenman then cuts to Cyrus outside in a setting that looks a lot like the Farralone House (which also more recently cameo’d as Amy’s [Ali Wong] vacation abode in Beef) from the “Flowers” video. But the palm tree backdrop indicates it’s a different home altogether. One she’s ostensibly carved out for herself without the “jaded” ex she refers to throughout the song. Either way, there’s still a pool. And one prolonged scene in particular of Miley sort of floating/standing as she stares at the camera in what’s supposed to be a “sexy” way actually comes across as super creepy, and could easily be soundtracked by a slowed-down, demonic-voiced version of the song.

Billed as “dreamy” and “raw”—polite euphemisms for lazy and ill-conceived—the main purpose of the video appears to be for Cyrus to peddle her ongoing collaboration with Dolce Glow, a sunless tanner (because the 00s are never really over) created by “friend of Miley” Isabel Alysa. Hence, her “unfinished,” “au naturel” look. Complete with brunette hair for added “authenticity” (for, as Madonna showed during her Like A Prayer and American Life album cycles, a female pop star is taken more seriously as a “brownie”). Despite the Madonna influence, it’s Britney who emerges as the clear affecting presence. Indeed, it’s no secret that everyone rips off Britney at this point, but Miley has been a consistent “homage payer” to the Princess of Pop (as her own husband apparently likes to call her) being that she was the proverbial “voice of a generation.” Namely, Miley’s.

Accordingly, the video concludes with a shot of Miley back on the bed looking “candidly” into the lens. In effect, it’s the same shot Britney opted to use for her final scene in “My Prerogative.” Except at least she did those scenes in black and white for a “tasteful” impact despite “ho’ing it up.” Cyrus hasn’t done that here. But it’s not because she isn’t willing to go full-tilt on emulating Britney, so much as the fact that a selfless tanner’s results don’t exactly translate well in B&W.  

Genna Rivieccio http://culledculture.com

Genna Rivieccio writes for myriad blogs, mainly this one, The Burning Bush, Missing A Dick, The Airship and Meditations on Misery.

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