It’s no secret that Olivia Rodrigo is a Twilight fan. Shit, she even has an unreleased song called “Twilight,” with lyrics that go, “Don’t know if you’re busy/Don’t know if you like me/Don’t know if it’s weird/But I kinda do like you/This small town thing’s not as bad as I thought/So do you wanna hang out or not?” Clearly speaking from the perspective of Bella (Kristen Stewart) on this track, Rodrigo takes what she did in that strumming, upbeat number and turns the concept into something decidedly more Lana Del Rey-esque (with initial speculation positing that the single would sample “Cinnamon Girl”—it doesn’t). After all, Rodrigo was overtly changed after spending a bit of time with her at Billboard‘s Women In Music Awards, where Del Rey was presented with the Visionary Award by none other than Rodrigo. It was during her presentation that Rodrigo gushed, “Lana has raised an entire generation of music lovers and songwriters like me, and taught them that there’s beauty in their vulnerability and power in their melancholy… I still consider [“Video Games”] to be probably the best love song of all time. She captures anger, sadness and sensuality in a way that only the greatest of songwriters ever could.” Rodrigo is obviously dead-set on taking that path as well, with yet another ambitious, tempo-switching single in the form of “vampire” (alas, spelled with the annoying “stylized in lowercase” trend that won’t quit).
As the lead single for her appropriately-titled sophomore album, Guts, Rodrigo calls this work and sound a “natural progression” from where we left off on Sour. And, indeed, there seems to be little differentiation between the album artwork of Sour and Guts, with purple obviously being Rodrigo’s preferred color palette. Even if one might have envisioned crimson or blood red being a more ideal tone to express the mood and theme of the record. Or maybe that was too “on the nose (neck?)” for Rodrigo. Almost as on the nose as “vampire” not only being an homage to Twilight, but also the video itself being an homage to Taylor Swift’s 2021 Grammy performance. For Rodrigo, being a major Swiftie (regardless of the latter tapping Sabrina Carpenter to be one of her openers on the Eras Tour), surely must have based her awards show performance in the video on what Swift did with her Grammys medley of “cardigan,” “august” and “willow.” It has the same tweeness, the same whimsy, the same preciousness…the same lighting style.
And, speaking of lights, it’s a huge one that breaks the illusion of Rodrigo singing in an ambient nature setting just for us as it crashes into her head from above. Granted, there were telltale sparks falling during two brief instances before that point, but perhaps we were too distracted by the carefully-curated “fog” (a.k.a. fog machine) punctuating her romantic performance singing into a vintage hand-held mic (of a variety one could imagine Billie Holiday using…if she didn’t favor her mic stands so much). At the one-minute, twenty-seven mark, the spotlight breaks the “fourth wall,” as it were, by crashing into Rodrigo’s head and revealing that she is, in fact, not “within a narrative” (or at least not the one we thought), but rather, performing for an audience at an awards show. Commodifying her pain…once again. As she was instructed/learned to do by the likes of musical forebears such as Swift and Del Rey.
It’s also around this point that Rodrigo pulls the “drivers license” maneuver in terms of switching tempos and offering that crescendo moment that’s become something of a signature in her songs. As she puts it, “I’ve just always been obsessed with songs that are really dynamic. Like my favorite songs are high and low and reel you in and spit you back out.” “vampire” certainly achieves that in spades, particularly as Rodrigo, now bloodied and further emotionally broken by the spotlight literally hitting her, continues with her performance. For, as it is said, the show must go on. Even when she’s been burned (or is “sucked” the better, if not more lascivious, word?)—as a matter of fact, the entire stage is on fire—once again by some unworthy asshole. Ostensibly, one who wasn’t even actually famous (à la Will Thacker in Notting Hill)—as indicated by the lyrics, “Blood sucker, fame fucker.” Because yes, more than being just a song inspired by vampires and Twilight (and maybe even Juno, thanks to that sarcastic, reminiscent-of-Jennifer Garner-as-Vanessa Loring line, “Look at you, cool guy, you got it”), it’s a song that explores the detrimental effects of letting someone “emotionally suck” from you over and over again.
Often, this is what is called an “energy vampire” (see also: What We Do In The Shadows). MARINA, another Del Rey contemporary, also explores this topic on her 2019 track from Love + Fear, “No More Suckers.” Similar to Rodrigo accusing, “The way you sold me for parts/As you sunk your teeth into me, oh/Bloodsucker, famefucker/Bleedin’ me dry like a goddamn vampire,” MARINA declares in response to such behavior, “No more suckers in my life/All the drama gets them high/I’m just trying to draw the line/No more suckers in my life/They just keep bleeding me dry/‘Til there’s nothing left inside.”
But what Rodrigo has left inside after enduring her own “sucker” is the wisdom and the renewed strength that she will carry within her going forward. Starting to understand that, as is being said more regularly of late, the real reason older men so “love” younger women is because of how much more easily they can be manipulated. As Rodrigo sings, “Went for me and not her/‘Cause girls your age know better.” Then again, not always. Just look at Taylor falling prey to Matty Healy. At least for now, however, Rodrigo has the “benefit” of youth on her side. A.k.a. the perfect excuse for still remaining naïve despite assuming that one is infinitely more sophisticated with the passing of just a couple years. Perhaps, before the passage of that two years, it was her “greenness” that caused her to be lured in by the “parties and the diamonds” (a phrase, appropriately enough, that could be mistaken for something out of the Del Rey or MARINA canon), with such evocations only happening/appearing at night. The same time that vampires are free to come out and play. Thus, not only does Rodrigo brood, “I see the parties and the diamonds sometimes when I close my eyes/Six months of torture you sold as some forbidden paradise,” but also, “I should’ve known it was strange/You only come out at night.” Because yes, when something seems odd or too good to be true, chances are, it is.
As Rodrigo keeps trying to carry on with her performance at the generically-titled “19th Annual Awards” (though that number has special meaning considering Rodrigo wrote most of this record when she was nineteen), audience members at first try to applaud her on before becoming scandalized via the influence of the sudden presence of “the law.” A number of police officers materializing to escort her offstage to the point where she finally gives up on the performance and runs out of the auditorium in a terrorized frenzy—all as their flashlights chase her through the darkness. These lights (and the people attached to them) continue to pursue her through the streets of L.A. (perhaps this was filmed by Petra Collins [of “good 4 u” and “brutal” repute] before Rodrigo betrayed her coast and absconded for the East…or maybe she just felt obliged to pop on over to L.A. to do the shoot).
In the midst of berating the “vampire” she’s addressing with, “I’ve made some real big mistakes/But you make the worst one [would that be Joshua Bassett?] look fine,” Rodrigo learns that she herself suddenly has the vampiric power of flight, allowing her to ascend high above an L.A. freeway adjacent to Downtown (which has been getting mad play lately in videos like “Attention” and “Shy Boy”). As the cars pass behind and beneath her, it gives new meaning to the lyric, “The way you sold me for parts.” Meanwhile, the cops with their flashlights still wait down below with the same naïveté that Rodrigo once had before indulging this vampire. Earnestly belting out her pain as she looks directly into the camera, some might ask what, exactly, is supposed to differentiate any of this from Sour. Well, to remind, Rodrigo’s “mentors,” Del Rey and Swift never had (or have) to differentiate too much from one album to the next to maintain their devoted legion of listeners.
And if Lana Del Rey’s “shtick” is being a sad girl, then so is Rodrigo’s—blending that “persona” with the heartbreak-oriented lyrics that have also made Taylor Swift such a success. Because, to be sure, heartbreak remains as timeless as sex (/sexy vampires) when it comes to “what sells.”
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