Karen O’s Media Blitzkrieg for Crush Songs Has A Decidedly Contrived Feel

When you’re Karen O, I suppose it’s to be expected that becoming a solo artist separate from the Yeah Yeah Yeahs is merely par for the fame course. It’s also expected that your media campaign to promote said album would be utterly contingent on promotion through Pitchfork and Urban Outfitters. It all smacks of unabashed contrivance.

Lovelorn and pained, Crush Songs is an album about Karen O's various heartaches
Lovelorn and pained, Crush Songs is an album about Karen O’s various heartaches
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The album, Crush Songs, has an undeniably emo feel–though not emo in the mid-era Dashboard Confessional sense, but more in the classicist Smiths sense. The latest song to be heard from the record, “Day Go By,” features languid, morose vocals that mourn, “I really need my fix ’cause you got me so sick.” Dubbing Crush Songs “the soundtrack to an ever continuing love crusade,” Karen O has proven herself something of a marketing genius, knowing just who to target in order to sell her music.
Album cover for Crush Songs
Album cover for Crush Songs
Even before the album has come out (September 9th), it’s already become irrelevant whether it’s “good” or not. Karen O has carefully cultivated the appropriate reaction from all interested demographics, rendering legitimate opinion null.