There have been numerous memorable moments in the annals of Super Bowl Halftime Show history. From “Walk This Way” performed by Aerosmith, *NSYNC, Britney Spears, Mary J. Blige and Nelly to Janet Jackson’s nipplegate incident, the storied past of the mid-game break at the Super Bowl has been rich and varied–particularly considering that New Kids on the Block was the first mainstream band to perform at the event in 1991.
In 2012, an apocalyptic year that was kicked off by Madonna’s February 5th performance, the Queen of Pop truly showed everyone how it was done. Not just in terms of staging, theatricality and fanfare, but in the all-out media blitzkrieg that took place to promote the show. In addition to holding a press conference with the NFL, Madonna also tailored her latest single at the time, “Give Me All Your Luvin'”, featuring M.I.A. and Nicki Minaj, to the culture of football (though that sounds somewhat oxymoronic).
As for the performance itself, what could be more fantastical than Madonna making an entrance onto the field like some sort of Roman Cleopatra as the intro to “Vogue” played, a slackliner jumping up and down like a rag doll during “Music” or M.I.A. notoriously flipping off the camera while dressed as a Roman sentry during “Give Me All Your Luvin'”? Beyonce may have blown out the electricity in the stadium the next year, but nothing will ever compare to the showmanship of Madonna, one of the gayest icons, brought seamlessly to the “straightest” sport in the world.