The Selling of a Myth That Can No Longer Be Bought: The 2001 Britney Spears Pepsi Commercial & Justin Timberlake Reemerging in the Present

With Justin Timberlake set to perform at this year’s fifty-second Super Bowl, the usual unquenchable thoughts of his long ago defunct relationship with Britney Spears have been cropping up with news of her re-teaming with Pepsi for a commercial that pays tribute to her iconic “Joy of Pepsi” and “Now …

Keep Your “Supplies,” Or: What the Fuck is Justin Timberlake Doing?

With what will soon amount to five albums in sixteen years, former boy band staple Justin Timberlake has never bothered to get very political, relying instead on those classic motifs that made the likes of Elvis Presley and Ricky Nelson so “dreamy”: talk of love. Whether new love, love gone …