Sorry/Not Sorry: How Many Times Will the Jenners Be Allowed to Apologize Before Actually Ceasing to Fuck Up?

The word “tone-deaf” continues to be redefined by the sisters Jenner in the wake of the intense backlash that was the response to their line of t-shirts for Kendall + Kylie, another needless fashion brand to add to the duo’s already burgeoning bank account. While Kylie is far less of a recent offender on the insensitivity front (we will never forget the Pepsi commercial–now perhaps more memorable even than Madonna’s), Kendall is getting well past the point of apologizing for her behavior–which is perhaps why she should have let Kylie make the half-hearted statement of contritement on Twitter.

The “one of a kind” t-shirts they were peddling for no less than $125 a pop (highly egregious when considering you could just get something similar at the equally as thieving Forever 21 for far less) featured images of go-to hip hop icons 2Pac, Notorious B.I.G., and, somewhat randomly, The Doors with the Jenners themselves or their initials superimposed. The level of narcissism and oblivion it takes to not only engage in making this “fashion statement” is usurped only by the gall that both the Jenners and their team had in not even bothering to contact anyone from the Estates of these dead celebs.

Biggie’s mother, Voletta Wallace, immediately responded to the t-shirts on Instagram with the caption, “I am not sure who told @kyliejenner and @kendalljenner that they had the right to do this… I have no idea why they feel they can exploit the deaths of 2Pac and my son Christopher to sell a t-shirt.” Amen. But maybe it was because all they’ve ever had to do is say “sorry” to keep stepping on their merry way on the path toward making money in a hack manner.