There’s nothing corporations love more than coming up with some sort of catchy promotional phrase that sticks easily in the minds of its customers. But sometimes, as evidenced by Krispy Kreme’s Hull, UK location, it’s best to evade such tactics. While there tends to be more collaboration among global stores, this rogue Krispy Kreme location took it upon itself to brand “KKK Wednesdays.”
According to the store, the abbreviation, to them, signified Krispy Kreme Klub Wednesdays. But, of course, their misjudgment was immediately pointed out to them via customers. While we all know that Britain is a decidedly Anglican country with little acknowledgement of non-whites outside of London, it still seems vaguely inexcusable that this delicate abbreviation was used so thoughtlessly.
Although the company issued a statement saying, “This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway,” the crosses, er bridges, have already been burned. Here’s hoping their next careless abbreviation is a little less racially sensitive, like BDSM Fridays.